Writing A Job Description That Attracts The Right People

Hiring Strategy

Lead with the impact

Open with why the role exists and what success looks like. Strong candidates want to know what they will change, not just what tasks they will do.

Be specific about the essentials

Separate what is truly required from what is nice to have. Long wish lists put off capable people who do not tick every box.

Be honest about the challenges

Describing the real difficulties of the role attracts people who are energised by them, and filters out people who would be frustrated.

Say what you offer

Cover development, flexibility and progression as well as pay. Candidates compare the whole picture.

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